Post New York Alliance promotes legislation, expansion and collaboration
The Post New York Alliance (PNYA) was formed in 2010 to support the post-production industry in New York with information, community building and legislative efforts. Long needed in the eastern marketplace, the PNYA had an important victory when they played an instrumental role in creating and pushing through the Empire State Film Post Production Credit.
The PNYA aims to build community among companies and individuals at work in film, television and interactive media in NYC and New York state. As a focal point for the post business, the PNYA enables its members to speak with a unified voice on issues that are increasingly critical in today’s business environment: jobs, technology and public policy. The industry collective aims to protect the NY-based industry’s creative capital, attract new talent to New York and strengthen the local economy. It is an effort that PNYA President Marcelo Gandola takes seriously: “We have a number of different businesses engaged in the post production industry in NYC and throughout the state, including visual effects, sound editing, sound, and post production. We saw a real need and the community of members have stepped up. We are very happy that the Empire State Post Production credit passed last year, but see a lot of work ahead of us. I’m delighted to be part of this great organization and community.”
When New York passed the Empire State Film Post Production Credit last year, the first legislation of its kind in the country, the PNYA was instrumental in its success. The Post Production Credit is a fully refundable 10% tax credit for productions that spend 75% of their post budget in NY. Post production costs eligible for the tax credit include picture, sound, music recording, vfx, titles, lab and finishing costs. The program incentivizes filmmakers to shoot and do post production work in New York. It is estimated that this will create approximately 1,500 jobs, and generate over $100 million in revenue.
PNYA Members include: Brainstorm Digital, C5, Company 3, Dolby Production Services, MegaPlayground, Motion Picture Editors Guild, Post Factory NY, PostWorks NY, Sound Lounge, Sound One, Technicolor and Trevana Post, as well as a number of individual members.
Meet key members of the PNYA organization at the Entertainment Technology Expo in New York in September.
