Digital Asset Management Conference Schedule
Track One: Specialist
The specialist track is designed for those already working with digital assets who want to deepen their skills, learn best practices, and build their network of peers. This track provides detailed content, delivered by presenters who are actively using the applications and workflows on a daily basis.
Track Two: Leadership and Management
As a business leader, you face the challenges of developing effective digital asset strategies, delivering a solid return on investment, and executing a program that will literally change the way your organization works now and in the future. This leadership and management track connects you with the expertise and collaboration you need.
Tuesday, 8 November 2011 |
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Time
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Track One - Specialist
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Track Two - Leadership & Management
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08:00 – 09:00
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Registration Open, Visit Exhibits, Complimentary Coffee and Pastries
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09:00 – 10:00
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Keynote Address: Ed Lantz, Vortex Immersion Media
From Bits to Experiences: The Future of Digital Media in the Era of Experience
Located in Mississipi
Increasingly, digital media is delivering not just content, but immersive and interactive experiences. From multi-source surfaces to video games such as Microsoft Kinect and Nintendo Wii, gestural interfaces and ubiquitous displays are changing how we interact with programming. Digital media is also shifting from static information and stories to navigable hyperlinked “infoscapes” and collaborative virtual worlds. Lantz will take a broad look at the trend towards deeper immersion and interactivity and its impact on how we create, deliver, and experience digital media. |
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10:00 – 10:30
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Visit Exhibits
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10:30 – 11:30
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DAM 101: What You Must Know to Keep Your Assets in Order
Located in Kilimanjaro 1
DAM has become an integral part of the content creation process; enabling the ability to locate, manage and distribute video, image, audio, text and document files. By utilizing the descriptive information (metadata) attached to these assets, DAM provides and supports the rules and processes required to acquire, store, index, secure, search, export and transform them. DAM 101 gives you the basics of the most important aspects of DAM in an accessible overview. The session is focused on what you really need to know to use to keep your assets in order, including how DAM is with you and your content from start to finish. Attendees will learn:
DAM 101 is taught by one of the most knowledgeable experts in the industry. Presenter: Nigel Cliffe, Cliffe Associates |
The Now and Future of DAM
Located in Kilimanjaro 2
Digital & Media Asset Management technology changes at a rapid pace, despite the fundamental features & functions remaining the same. This session will explore three key areas in the current and future of DAM technology: mobile/tablet DAM use and asset distribution, enterprise collaboration, and "layered" metadata (being able to categorize different parts of an asset, vs. an entire asset). We'll look at how these new developments are changing not only the DAM technology on the market, but also how end-users and implementers should be thinking about implementing these features & functions in an effective way within the enterprise. Examples of video collaboration, layered metadata, and DAM systems on tablets will be shown and explained. We'll also preview where DAM technology is headed next.
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11:30 – 13:30
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Lunch and Exhibits
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13:30 – 14:30
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Managing Metadata in Complex Information Environments
Located in Kilimanjaro 1
Metadata underpins DAM with a vast array of tools and processes, and the more that you understand it, the greater opportunity for DAM success. However, in large organizations, ensuring that systems are interoperable and vocabularies are aligned can be challenging. In this session we will:
Presenter:
Fran Alexander, BBC
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DAM Road Map: Successfully Navigating Your Way
Located in Kilimanjaro 2
In an effort to define the success criteria of digital asset management implementations, Createasphere has teamed with Nigel Cliffe of Cliffe Associates to produce The Digital Asset Management Road Map. In this session, Nigel will present the DAM Road Map in depth, including tips to follow on your journey, pitfalls to avoid, and trends to watch. To prepare for this session, download your free copy of the DAM Road Map at: www.damroadmap.com
Presenter: Nigel Cliffe, Cliffe Associates |
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14:45 – 15:45
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DAMMY of the Year - Leadership in the Digital Asset Management Space
Located in Kilimanjaro 2
The Digital Asset Management industry has changed quite a bit since Canto released Cumulus 1.0 in 1992. Canto co-founder, CTO and 2011 "DAMMY of the Year" winner, Thomas Schleu, takes a look back on the industry's evolution,
and showcases Cumulus customer examples that demonstrate just how far things have come in DAM, and where they're likely to go in the future. Presenter: Thomas Schleu, Canto
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16:00 – 17:00
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Latest Trends in Digital Asset Management Located in Kilimanjaro 2
Panelists:
Ed Lantz, Vortex Immersion Media Theresa Regli, The Real Story Group Moderator: Nigel Cliffe, Cliffe Associates
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17:00 – 18:00
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Reception
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Wednesday, 9 November 2011 |
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Time
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Track One - Specialist
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Track Two - Leadership & Management
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08:00 – 09:00
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Registration Open, Visit Exhibits, Complimentary Coffee and Pastries
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09:00 – 10:00
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 Information Creates Relations - How Technology Changes Our LivesLocated in Kilimanjaro 2
It’s time to consider the facts. We’ve analyzed how online channels are changing existing business models. How will your organization penetrate the deluge of information that is being presented to you and your customers? It is time to put an end to this loss of power within business and media organizations. Please join Dieter Reichert to discuss the trends that will help corporations, communicators, and your customers redefine their approach to information. Gain a valuable understanding of how information creates relations. Presenter: Dieter Reichert, censhare Sponsored by censhare
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10:00 – 11:00
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Visit Exhibits
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11:00 – 12:00
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When Time Is of the Essence in Digital Asset Management
Located in Kilimanjaro 2
Cultural assets are products of their time, yet the date of their creation, while usually recorded in their metadata, is not a core concept in their underlying modelling on par with other such entities as “document”, “person”, or “venue”. One of the consequences of that bias is the relative lack of interfaces and tools to explore and visualize the temporal dimensions – events not being just points along an axis but possibly interrelated periods – of a digital archive.
This talk will present a system which has been developed for, and is in use in, the management of the digital assets (text, audio, video) of a cultural organization: the underlying model, the workflow (from planning the originating event to preservation of its traces), metadata exchange and protocols (for online delivery locally and to remote portals), browse and reuse (widgets).
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12:00 – 14:00
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Lunch and Exhibits
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14:00 – 15:00
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DAMMY Award Winning Case Study:
Best Archival, Storage, & Preservation Solution Located in Kilimanjaro 1
Creating a window on the European Parliament The European Parliament continually looks to the internet as a means to better serve its clients and constituents with news, content and coverage from its various parliamentary activities. Its Audiovisual Unit is responsible for managing a huge library of photos, thousands of hours of video footage and audio transcripts, and sharing these with audiovisual professionals, journalists, the general public and elected MPs.
In this session, Luc will reveal how the The European Parliament utilized technology to create and maintain the Audiovisual Unit’s all-important web portal. A success that won them a DAMMY Award for Best Archival, Storage, & Preservation Solution. Presenter: Luc Keustermans, Alligence |
Business as Usual? Negotiating Change in the Digital World
Located in Kilimanjaro 2
Three critical "change" areas that are revolutionizing today's media world are: The Technology, The Audience, The Business Model
Presenter: Neil Leyden |
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15:15 – 16:15
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The Battle of Connecting Your Systems Together
Located in Kilimanjaro 1
In a world where new technology is second to process and legacy systems, there are many components that must be considered to access and utilize content for the short term and the long haul.
These experts will reveal the challenges of working with various systems their relationship to fit in a DAM from the very start.
Panelists:
Alec Wadey, Hint Tech
Kenneth Braagaard Bang, Ventum A/S
Hans Westerhof, Nederlands Instituut voor Beeld en Geluid Edwin Barentsen, EB INTERIM
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Why CIOs Are Increasingly Interested in DAM
Located in Kilimanjaro 2
Does getting CIOs involved in marketing sound like a paradox or even a recipe for disaster? Well, it's fast becoming the new reality. New channels and technologies have boosted the importance of marketing within global enterprises, and this, in turn, has created a need for enterprise integration of marketing processes, as well as higher levels of control and responsibility for revenue performance.
CEOs are now demanding that marketing plays by the same rules as the rest of the enterprise, and to achieve this CIOs will need to be involved in integrating marketing processes within the enterprise. With evolving marketing complexity through globalization, online media distribution, process-based organization, and cross-channel communication, enterprises ignore these needs at their peril. These requirements mean CMOs and CIOs have to work together in new ways to establish a common roadmap for responding to new pressures. And a core element of this new alliance will be the integration of enterprise-critical DAM or Marketing Execution Platform (MEP) into the organization's infrastructure. The development of centralized and standardized processes that are measureable and adaptable will, in turn, lead to leveraged returns and pay-backs. Presenter: Pieter Casneuf, ADAM Software
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16:30 – 17:30
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Conference Wrap Session
Located in Kilimanjaro 2
As our launch event draws to a close, we gather the thought leaders from the past two days -- moderators, speakers, DAMMY winners, end users and experts -- for an expert-driven industry overview. Join a rare conversation that puts an amazing group of industry insiders in one room. What are the trends, what keeps you up at night, what are you excited about? This is a dynamic, unique and exciting hour of sharing insights and an engaging way to end Createasphere’s DAM Conference - Europe. Thomas Schleu, Canto;
Pieter Casneuf, ADAM Software
Ed Lantz, Vortex Immersion Media Theresa Regli, The Real Story Group Moderator: Mary Yurkovic, Createasphere
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