Digital Asset Management Conference Session Schedule

Below are two focused education tracks. You may mix and match sessions however you like.

Track One: Specialist

Sponsored by Adobe

The specialist track is designed for those already working with digital assets who want to deepen their skills, learn best practices, and build their network of peers. This track provides detailed content, delivered by presenters who are actively using the applications and workflows on a daily basis.

Track Two: Leadership and Management

As a business leader, you face the challenges of developing effective digital asset strategies, delivering a solid return on investment, and executing a program that will literally change the way your organization works now and in the future. This leadership and management track connects you with the expertise and collaboration you need.

Wednesday, September 21

Time
10:15- 11:45 AM	Turner Case Study: Moving From Still Image to HDSLR Location: Sutton Place Suite Click here for more information.
2:00-6:00 PM	An Insider’s Guide to Selecting DAM Technologies - Location: Sutton Place Suite Add On Seminar ($299) Click here for more information.
3:30-5:30 PM	DAM! I Know What It Is, But Where Do I Start? - Location: Grammercy Suite Add On Seminar ($99) Click here for more information.
7:00-9:00 PM	NYC Digital Asset Managers Meetup Location: The Parlour Midtown, 247 West 30th Street, New York, NY

Thursday, September 22

Time	Track One (Specialist) Location: Sutton Place Suite	Track Two (Leadership & Management) Location: Grammercy Park Suite
7:30- 10:00 AM	Registration Open Complimentary Coffee & Pastries
8:00- 10:00 AM	eMedia Publishing 101: Publishing across Channels - Print, Smart Phones, Tablets and Beyond Add On Seminar ($99) Click here for more information.	Getting Started with Metadata & Interoperability Add On Seminar ($99) Click here for more information.
10:00 AM	Exhibits Open
10:30 AM- 12:00 PM	KEYNOTE CONVERSATION: The Evolution of Broadcasting Once upon a time, watching TV meant sitting in your living room in front of a 19-inch (hopefully color!) screen. But today the living room experience includes watching multiple programs at once, when you want, and via a 50-inch HD screen, a laptop computer, and handheld devices at the same time. What does this evolution in consumption mean to the entire broadcast industry? Join us for a dynamic Keynote Conversation addressing the impact of the digital media supply chain on traditional broadcast environments - from utilizing new technology platforms, to social media, to leveraging user generated content. Panelists: Paul Nicholson, Showtime Robert James, AMC Jacki M. Guerra, A+E Networks Moderator: Daniel Sieberg, Emmy-nominated and award-winning TV correspondent/host/author Sponsored by Harris
12:00-1:30PM	Tabletop Lunch Topics Discuss the topics impacting you the most over lunch with your peers and exhibitors: DAM as a Corporate Initiative – Dan McGraw, Seven Dials Media Taxonomy – Sarah Berndt, NASA Rights Management – Linda Burman, North Plains Systems Managing Video – Sam Bogoch, AVID Challenges of Marketing – Damian Diaz, IOI DAM in a Cloud Environment – Jeff Flasco, Technologent Storage Management – Janet Lafleur, Atempo Metadata Standards – Jason Bright, Media Beacon Challenges with Work in Progress – Michael Hollitscher, Digitas Photography Standards – Christopher Grakal, Turner Broadcasting
12:45-1:45 PM	Adobe Intensive: The Changing Role of DAM in the Creative Enterprise For many companies, DAM systems represent an endpoint for their creative process. During the creative process, however, there are many benefits to using a DAM system to manage versions, collect metadata, and provide inspiration. The Adobe Digital Enterprise Platform, or ADEP, fuses DAM and desktop while providing revolutionary integrated content review, web experience, and customer experience management capabilities. In this session, discover how Adobe helps Creative Enterprise companies to: Integrate DAM and desktop design Manage assets throughout the creative process Integrate content review with creative tools Deploy finished assets to print, web and mobile endpoints Presenter: James Lockman, Adobe Systems, Inc.
2:00-3:00 PM	Developing a Sustainable Digital Workflow Digital assets are at stake from the first day of production and every step thereafter. Managing the pre-through-post workflow of content creation, manipulation, storage, and security are important factors in your company’s ability to access and utilize content for the short term and the long haul. Whether you are working with video assets for a large organization or managing your company’s entire end to end pipeline, this real-world tour through the life cycle of assets in a DAM system will empower you with what you must know before you lose track and potential value of content. Key issues that this panel of experts will explore include: Workflow vs. DAM? Metadata, encoding, & encryption Protecting your assets against illegal distribution & sabotage End user experiences Distribution management & delivery mechanisms Storage management Panelists: Sally Hubbard, HBO John Florance, Kaplan, Inc. Andrew Mannone, America's Test Kitchen Carol Thomas-Knipes, LLNS Moderator: James Lockman, Adobe Systems, Inc. Sponsored by Quantum	Latest Trends in Digital Asset Management Technologies DPCI President and Founder Joseph Bachana goes over recent as well as ongoing/developing trends in technology in Digital Asset Management. In this session, Bachana will review the advances being made in the industry as well as where the vendors may be falling short. The session will cover: Big wins in enterprise integration of DAMs with other technologies like WCMS, portal, workflow, and multi=channel technologies Advances in open-source DAM technologies The effect on the DAM market that mega ECM vendors' acquisitions of DAM companies is having Opportunities and Threats to the Digital Asset Management marketplace Presenter: Joe Bachana, DPCI
3:00-3:30 PM	Coffee & Desserts with Exhibitors
3:30-4:30 PM	Understanding the Connection of Digital Assets with Metadata: Filtering Data into Information into Knowledge Reflecting on the Knowledge Pyramid, once we realize the amount of data there is available, and filter it to select the information we need as metadata, we learn how this data can help use assets with other content in the appropriate context. Hear how our panel of experts tackle best practices for metadata that empowers your organization. Panelists: Sarah Berndt, NASA Skiff Wager, SEW Consulting John Dougherty, Hearst Corporation Moderator: Henrik de Gyor, K12 Inc. Sponsored by Deluxe	Branding & DAM The importance of a brand to an organization is undisputed, and protecting the value of its brand is a high priority for every organization. In a world where the number of communication channels is constantly increasing, brand fragmentation is an increasing concern. To avoid squandering their brand, companies must carefully control how their brands are presented. In this session, panelists will explore the relationship between brand management and digital asset management to ensure brand consistency across all platforms. How do you manage the brand across different outlets (print, web, speech)? How is a brand represented as digital assets? How does a DAM protect the brand? Panelists: Lee Stadler, Opus Fine Arts Rick Nulman, Director at Pace Advertising Robert Haskitt, Extreme Reach Guy Hellier, Open Text Moderator: Peggy Dau, MAD Perspectives Sponsored by OpenText
4:45-5:45 PM	Pecha Kucha *Grand Ballroom* Do you Pecha Kucha? Now you do! Pecha Kucha (the Japanese word for the sound of conversation, or “chit-chat”) was conceived in Japan as a forum for young designers to meet, show their work, exchange ideas, and network. It’s a lively way to explore and network with some of the coolest people in the business. Formatted to keep presentations concise, innovative solution providers get just 6 minutes and 40 seconds each to tell you about who they are and what they do. Presenters: Mark Darlow, Harris Matt Turner, MarkLogic John Price, OpenText
4:30-6:30 PM	EVENING RECEPTION

Friday, September 23

Time	Track One (Specialist) Location: Sutton Place Suite	Track Two (Leadership & Management) Location: Grammercy Park Suite
8:00 AM	Registration & Exhibits Open

9:00- 9:45 AM	Marketing, Digital Asset Management and the Digital Supply Chain (Motorola Case Study) Charlie Gray, Manager of CMS at Motorola/Corporate Marketing, will discuss how DAM ties in with marketing strategies throughout a global supply chain, specifically dealing with rights management, security and branding on a global scale. Gray will discuss real-life examples of how to manage asset groups for use across multiple mediums, customers and geographies. The use of DAM within marketing environments revolves around making sure the right people use the right asset in the right location at the right time. In this case study, Charlie will also highlight how to measure ROI with DAM and a look at where the industry is going! Presenter: Charlie Gray, Motorola Mobility Sponsored by Widen	DAM Market Analysis and Insights What’s so special about DAM technology anymore? What’s the functionality that will get you beyond the now of DAM, and take your asset and media management to the next level? This presentation will highlight the latest in DAM and MAM technology, from an objective 3rd-party product evaluator. We’ll look at DAM and mobile technology (both the management and distribution of assets on tablets and phones), the convergence of rich media production and management systems, and how DAM technology functions have evolved to assist in the full end-to-end process of customer engagement (also, where they still fall short). What’s new and seemingly hot isn’t always what it’s cracked up to be; so we will look at the promise and reality of the technology in today's marketplace. Presenter: Theresa Regli, The Real Story Group
10:00- 10:45 AM	Is Your DAM REALLY Ready for Audio & Video Files? The production environment is not limited to still image asset and documents. Many are In the midst of a creative revolution with the demand for more dynamic content. Not only are audio & video files changing workflows but can your DAM handle these various files formats? Audio & video specialists will reveal tips, challenges, the myriad of production tools available, and discuss standards necessary to have various asset types in your DAM. Panelists: Sam Bogoch, AVID Leigh Smith, Imagine Research Moderator: Nick Sincaglia, NueMeta LLC	Leveraging the Cloud for Asset Management Can your business take flight when you manage your assets in the cloud? Rather than investing in their own technical infrastructure, companies are increasingly renting the resources they need over the Internet. This means that a real server can be used jointly by multiple virtual servers, boosting capacity utilization and allowing savings in energy consumption of over 50 percent. In this session, DAM subject matter expert Dan McGraw will discuss the benefits and myths of virtual servers and cloud computing. Hear real world examples of how the cloud can help your organization, and get a peak of what’s coming in the future of cloud computing. Presenter: Dan McGraw, Seven Dials Media Sponsored by Media Beacon
10:45- 11:00 AM	Visit Exhibits
11:00 AM- 12:00 PM	Open Source - Always Open, Not Always Free You've probably thought once or twice about open source software, but you may not have investigated its uses for your business because you’re not sure why or how to implement it, or you worry about costs and functionality. This session aims to help you understand the characteristics and benefits of open source. Experts will outline key open source issues such as: Myths of the cost of open source Source code availability The culture & community of development and standards Panelists: Ryan Dellolio , George Washington University Jason Young, JYSproductions, LLC Barbara Taranto, New York Public Library Moderator: Ivan Mironchuk, DPCI	Storage and Disaster Recovery - Saving your Assets Disaster recovery no longer means just backing up and then restoring data after a catastrophic event. Instead, an effective DR and storage plan is an ongoing process that involves potentially re-architecting as well as using your backup and continuance plans on a daily basis. In this session, top experts will address the ever evolving process, the potential threats to your company’s assets, and how to help your organization embrace disaster prevention – even in the face of an infrastructure that’s changing due to ongoing data center advancements. Necessary considerations for storage & your DR plan What company assets are really critical - and how you protect them Putting the plan in place - the hardware/software that must be added Server and storage virtualization - how it helps (or hinders) recovery Replicating data Tools & tips to ensure your assets are ready when you need them Panelists: Alex Grossman, Active Storage Janet Lafleur, Atempo Alex Karinsky, Hearst Corporation George Grippo, CET Universe Moderator: Skiff Wager, SEW Consulting Sponsored by Atempo & Active Storage
12:00- 1:30 PM	DAMMY Awards Luncheon
1:30-2:15 PM	Dessert & Coffee with Exhibitors
1:45-2:45 PM	Canto Heroes of Digital Asset Management Location: Grammercy Park Suite So you've chosen a digital asset management system--now what? Join Canto and some very special guests for this hour long panel in which these DAM heroes will share the best practices that helped them create successful DAM systems that are used worldwide. Panelists will soon be announced on Canto's Twitter feed: http://twitter.canto.com Panelists: Ryan Nowak, Green Bay Packers Tom Barnouw, WWE Kathleen Wagner, MD Anderson Cancer Center Moderator: David Diamond, Canto Software, Inc.
2:45-3:45 PM	THE WRAP As our 4th DAM Conference draws to a close, we gather the thought leaders from the past two days -- moderators, speakers, DAMMY winners, nominees, and experts -- for an expert-driven industry overview. Join a rare conversation that puts an amazing group of industry insiders in one room. What are the trends, what keeps you up at night, what are you excited about? This is a dynamic, unique, and exciting hour of sharing insights and an engaging way to end the DAM NY Conference. Panelists: Joe Bachana, DPCI Dan McGraw, Seven Dials Media Paul Nicholson, Showtime Theresa Regli, Real Story Group Charlie Gray, Motorola Mobility Donna Slawsky, Createasphere’s honorary DAMMY judge Moderator: Mary Yurkovic, Createasphere
4:00 PM	Conference Wrap

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