Digital Asset Management Conference Schedule
Tuesday, February 21 |
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| 7:00-8:30pm | SoCal DAM Meetup DAM discussions go much better with a Mai Tai in hand! Join your peers for a pre-Conference meetup at Trader Vic's in The Beverly Hilton. See who's attending. |
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Wednesday, February 22 |
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Time
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Theater 1 - Oakhurst
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 Theater 2 - BrightonSponsored by Harris
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7:30am
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Registration Open
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8:00-9:45am
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Cost: $99
From the first time your company thinks about needing a digital asset management system to the day you retire the system, a wide range of questions and possibilities arise. In this lifecycle seminar, learn what you need to know to research solutions and which questions should be asked. Do you need an enterprise DAM (or CMS) or a combination of separate tools or a combination of both? What is your timeline, your budget, your goals?
In this seminar, the instructor will break down the key elements of a DAM project into digestible and comprehensible chunks, walk you though the must-ask questions, and look at the technical, functional and intangible elements in a system, including what should be included in an RFP. Bring your cocktail napkin musings and get expert advice on turning them into a DAM road map. Presenter:
Linda Burman, L. A. Burman Associates Inc.
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| 9:00-10:00am | Exhibits Open - Complimentary Coffee & Pastries | |
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10:00-10:45am
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Keynote: The Evolving Digital Ecosystem
What are some driving trends for 2012? What we see today can be vastly different tomorrow... and the trends and technology of tomorrow is usually what your clients expect delivered to them. What is really changing is that we are no longer looking for the one thing that changes everything. Rather, what we’re dealing with is a living, evolving ecosystem. No technology is an island, but each must adapt and function in lockstep with everything else. Join world renowned digital media expert and visionary thinker Greg Satell as he reveals what are the driving forces of innovation in the digital ecosystem. Is your Digital Asset Management environment ready to be a part of it?
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| 10:45-11:15am | Coffee Break with Exhibitors | |
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11:15am-12:15pm
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Is Production Really Allowed in a DAM Environment?
How can production make its way into a DAM or MAM successfully? Needs of organizations vary significantly and needs of departments & teams vary just as much. In this session, our experts will explore:
Panelists: David Ginsberg, Warner Bros. Jason Perr, Levels Beyond Phil Smith, Top Rank Moderator: Stephen Beres, HBO
Sponsored by Quantum
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How to Get the CFO to Buy into Your DAM
DAM promises to deliver a huge return on investment through increased efficiencies throughout your organization. Many have put together what they thought were solid business plans to implement a DAM - only to have those plans rejected by the company's CFO in favor of other projects that didn't seem to deliver the same value.
Too often, business & technology plans don't go far enough to take into account the ways CFOs evaluate projects. In this session, we will get an insider's guide to getting your DAM project approved. It's not just ROI... there are many more components that can help you get buy-in from the CFO and other executives who are key to the successful launch of your DAM! Panelists: Christopher Grakal, Turner Broadcasting
Moderator: Rich Carroll, IO Integration
 Sponsored by Deluxe
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12:15-2:00pm
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Lunch and Exhibits - Location: Whittier Room
Just in Time: The Automation of Asset Management Presenter: Chris Simons, VP Automation and Asset Management, Harris Sponsored by Harris
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2:00-3:00pm
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The Role of Librarians in DAM and in Your Organization
From information to knowledge to metadata in your DAM, a librarian can be key to the success of any content management system. Our two experts will give you examples of how librarians are important to your DAM and your organization. We will look at non-profit and for-profit scenarios and how librarians apply traditional and modern skills to answer information needs.
Presenters: |
Herding Cats: Managing Multi-Vendor Relationships for Successful Projects Media and entertainment production, by its very nature, is a revolving door of technology, teams, and vendors. As quickly as productions ramp up and close down, technology evolves, new vendors must come in to upgrade and integrate, and production teams transition. This cycle has fostered an environment of technology and vendor fragmentation that comes with a myriad of challenges:
In this session, you’ll get a 360 degree perspective on best practices for managing and overcoming these challenges from a mix of clients and vendors across technology, design, production, and distribution.
Panelists: Sam Bogoch, AVID
Tyler Leshney, Deluxe
Barbara Roscher, Hallmark Cards, Inc.
Moderator:
Charlie Miller, Control Group
Sponsored by Avid
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3:00-3:30pm
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Coffee & Desserts with Exhibitors
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3:30-4:30pm
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Big Challenges with Unstructured Information Are you sitting on un-mined gold? While unstructured information can come in many flavors: documents, rich media, metadata, content, user-generated content, RSS feeds, email, geospatial data, and XML among others; this information and other complex, valuable data can be particularly difficult to capitalize. In this session, our experts will demonstrate how data created in many organizations has moved past terabytes and into the petabyte scale, and how to determine the best way to store, manage and analyze all this information turning it into logic and profit.
Doug Davis, BitSpeed Tom Leyden, Amplidata David Sugg, Warner Bros. Technical Operations Moderator: Robin Harris, StorageMojo Sponsored by MarkLogic
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Change - It Doesn’t Have to Be So DAM Hard!
Implementing a DAM system can be a change management nightmare – but it doesn’t have to be. Some people resist change, others embrace it. With the right amount of communication, education, encouragement, and if needed, coercion – you can get everyone on board and excited about new technology initiatives.
In this lively panel discussion we will address how to manage change more effectively. Hear real world experience from the end user, integrator and vendor perspective on why it doesn’t have to be so DAM hard. Createasphere loves change – and when you leave this session, you will too! Panelists: Ed Durst, Open Text
Dan McGraw, Seven Dials Media
Kendra Miller, Ogilvy
Moderator:
Linda Jackson, Clear Edge Inc.
Sponsored by Open Text
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4:30-6:30pm
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 Evening ReceptionSponsored by Control Group
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Thursday, February 23 |
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Time
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Theater 1 - Whittier
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Theater 2 - Brighton Sponsored by Harris
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7:30am
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Registration Opens
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8:00-9:45am
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Metadata contains critical information about each digital asset - the who, what, when, where, and why for each asset. This information is provided to meet certain needs. In general, those needs boil down to findabilty - “better search” for existing material, and “better processes” for creating new material. Dublin Core is the nickname for an ISO standard (ISO 15836) that specifies a small set of 15 resource descriptors that almost anyone can understand. It has become the de-facto standard for descriptive metadata to identify digital assets. This session will focus on a few metadata fields that are key for interoperability - various types of Dates, Roles and Topics - and the relationships between them. We will discuss how to model Dublin Core and other relationships using RDF triples. We will describe how to implement metadata methods for tagging assets with metadata in digital asset management systems like Adobe CQ5, and how to automate tag management using workflow and categorization tools.
Presenter: Joseph A. Busch, Taxonomy Strategies
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| 9:00-10:00am | Exhibits Open - Complimentary Coffee & Pastries | |
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10:00-10:45am
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Keynote: Managing Analog Assets in a Digital World
The battle cry to find reliable and reasonable systems for Digital Asset Management is an ever-present concern for content creators and providers alike. Yet for some providers there is a very unique war being waged against the ravages of time on the very items that are to be digitized. Theo Gluck, Director of Library Restoration and Preservation for the Walt Disney Studios, will examine the concept of “Analog Asset Management” and the techniques employed in preserving and restoring millions of feet of film for subsequent digital distribution.
Speaker:
Theodore E. Gluck, Walt Disney Studios
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10:45-11:15am
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Break
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11:15am-12:15pm
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Rights Tracking & Enforcement: Risk Management or Locks on the Doors?
Today’s digital landscape is fraught with almost as many perils as it is, opportunities. In one scenario, content consumers increasingly look for ways to circumvent licensing restrictions. In another, publishers and other commercial companies wish to make it easier to maintain compliance with licensed rights and permissions while increasing monetize licensed content.
In this session, leading experts on content protection and rights tracking examine current challenges and offer options and best practices for ‘locking down’ content and for using DAM solutions to make content available through legal reuse. Panelists: Kyle Hufford, Quiksilver, Inc. Neil Leyden, International Digital Services Centre
Cliff Vazquez, Cyber Security Expert
Moderator: Linda Burman, L.A. Burman Associates Inc.
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Workgroup DAMs are Real DAMs Too DAM is not just for the big corporations with big money to spend on technology. Small team or workgroup-style DAM tools can be purchased cheap but may not have enough features. With enterprise-class DAM solutions costing over $150,000, mid-market solutions are in demand. The DAM marketplace is changing, and this discussion reveals the trends with DAM and workflow solutions:
We will focus on small and mid-market options with the features you need at an affordable price.
Panelists: Nate Cooper, ProMAX Bryson Jones, Hi-Def Cowboy Moderator: Dan McGraw, Seven Dials Media |
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12:15-2:00pm
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Lunch and Exhibits
Location: Oasis
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2:00-3:00pm
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Case Study: Utilizing Taxonomy to Experience the Full Potential of a DAM
Filter is a West-coast digital solutions agency that produces and processes thousands of digital assets a month. As with most agencies, finding and using these assets is a critical part of their business. And like many other agencies, the sheer volume of assets, in addition to all the different formats, clients and designers, meant that Filter employees were not always able to find the assets they needed, when they needed them. As they were implementing a much-needed DAM solution, they realized that they also needed a taxonomy customized to their needs--for their employees, using their language--to be able to organize and then find assets faster. Mike Doane & Tom Rasmussen will share the strategy of how they designed a taxonomy and created the associated metadata to use within Filter's new DAM system to make it successful. Presenters: Mike Doane, Term Management Tom Rasmussen, Filter, LLC |
Searching Your Assets Off
Search is smart and DAM users are lazy. As organizations seek to have their DAM work more intelligently, search plays an increasingly central role in the day-to-day lives of users. Companies are still wasting millions of dollars and millions of man hours finding assets that they already own. In tandem, end-users are more and more demanding when it comes to how they access and organize assets and information, shaped in large part by their growing sophistication as consumers. This session addresses what it takes to respond to these trends. From content creation to delivery, how can your organization turn knowledge and data into intelligent assets?
Panelists: Ed Elliott, Technicolor
Moderator:
Nick Sincaglia, NueMeta Sponsored by Technicolor
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3:00-3:15pm
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Coffee & Dessert with Exhibitors
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3:15-4:15pm
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Leveraging Open Source and Cloud Technologies to Enable Your Assets
Open Source and Cloud technologies usually allude to saving money. In addition to cost savings there are many facts and fables about the two. In this session, our experts will explore:
Find out if Open Source and Cloud technologies make sense for your organization.
Panelists: Jeff Flasco, Technologent
Roger Howard, J. Paul Getty Museum
Julian Nevell, Technicolor
Moderator:
Tom Coughlin, Coughlin Assoicates |
Reducing the Digital Friction with Transmedia
Transmedia insiders are striving to break down previously impermeable silos between platforms to develop and produce high-quality experiences with cross-platform properties while still delivering a meaningful message. These panelists will discuss the challenges they face in working across departments and media partners and how they see integration further breaking down these silos.
Panelists: Rob Brousseau, Wildbrain Alison Savitch, ProducerScott Walker, Brain Candy, LLC Moderator: Kate McCallum, Bridge Arts Media LLC
Sponsored by Key Code Media
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| 4:15-4:30pm | Break | |
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4:30-5:30pm |
Semantics Metadata - Complexity or Innovation?
Semantics metadata, emphasizing the meaning of information, is one of the most important topics for understanding content and information both in your DAM and in your organization. The rate of innovation in technology has been nothing short of staggering, but the actual improvement in our ability to find things and still reach audiences and users is questionable. In this hype-buster presentation, our panelists will weigh in on whether or not the latest targeting technologies with semantics deliver as promised, or if the traditional way of searching and finding content is the most effective way to get results, find consumers, and build a brand.
Presenters: Joseph A. Busch, Taxonomy Strategies
Nick Sincaglia, NueMeta
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When the DAM Breaks
Your users are addicted to your DAM! All systems are running great… then technology happpens. Preparing your DAM for a disaster or just recovering a file from back up can be daunting, often negelected, and usually left up to your IT team or the exective leadership to worry about. But recovering data and assets from your DAM requires a proactive mind set. These experts will explore what is involved in the religious practice of protecting and recovering assets:
Learn how a true disaster plan goes far beyond backup servers and drives.
Panelists:
Roxanne Reynolds-Lair, Fashion Institute of Design & Merchandising
Moderator:
Janet LaFleur, Consultant & Industry Expert
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