Show Hours: Thursday, March 3 - 11:00 AM-6:00 PM

The first look for the Entertainment and Media industry at what will drive entertainment technology in 2011.
This expo sets the pace for the year ahead in the quickly evolving world of entertainment technology. The March Entertainment Technology Exposition (formerly known as HD EXPO) enters its 10th year as the leading west coast event for all serious content creators. The Entertainment Technology Expo brings together exhibitors, sponsors, attendees and industry supporters, all of whom have a vested interest in understanding and shaping the future of the industry.

View the Online Show Guide

A Spotlight Event:  The American Cinematographer Legendary Conversation with Roger Deakins, ASC, BSC

Roger Deakins, ASC, BSC,  joins American Cinematographer Associate Editor Jon Witmer in a rare and inspiring conversation.  Deakins is a nine time Oscar nominee for Best Cinematography and the recipient of the 2011 Lifetime Achievement Award from the American Society  of Cinematographers.  His Academy Award nominations include True Grit, No Country for Old Men, The Shawshank Redemption, Kundun, The Assassination of Jesse James by the Coward Robert Ford, The Reader (shared credit with Chris Menges), Fargo, O Brother, Where Art Thou?, and The Man Who Wasn’t There. He has been nominated 10 times for the American Society of Cinematographers (ASC) Award and won the award twice for Shawshank Redemption and The Man who Wasn’t There.  Deakins has enjoyed a twenty year collaboration with The Coen Brothers and has worked with many of the leading directors of our day on titles including Revolutionary Road, Doubt, A Beautiful Mind, The House of Sand and Fog, Homicide, Sid & Nancy, and  many more.  Deakins also was a visual consultant  for the beloved animated features WALL•E and How To Train Your Dragon. (Seating is first come, first served - you must be registered for the expo to attend.)

The Game Is On...TRON: LEGACY

Sponsored by The Foundry

"TRON: LEGACY" roared into the marketplace with perfectly executed 3D, production, post, and gorgeously engrossing design. As it approaches $400 million in worldwide box office, here's your chance to go behind the scenes with the experts who brought "TRON: LEGACY" to life. Co-Producer Steve Gaub,  Editor James Haygood, ACE, DI Colorist Dave Cole, and Andre Tréjo, VP, LaserPacific  join a lively and illuminating discussion, moderated by Dan Restuccio, West Coast Editor for Post Magazine. Discover how the 3D high-tech adventure, unlike anything ever captured for the big screen, pushed the limits of technology. Just added: 3D pioneer Vince Pace (PaceHD) will join this panel!

(Seating is first come, first served - you must be registered for the expo to attend.)

Seminars

Add one or more Seminars to your registration for in-depth knowledge and tools you can use right away:

AUDIO FOR VIDEO PEOPLE with Michael Kammes, MPSE

Do you find audio a little scary?  Attend this fast and informative discussion of sound organization, editing, and restoration in Avid or FCP. You’ll leave more confident about what to do with audio!

MICHAEL BRAVIN SPEAKS…About Digital Motion Picture Making: Our Past, Present and Future

There are challenges and opportunities in digital cinema. Michael Bravin, owner of The Digital Picture Company, will address the issues, using the ARRI Alexa camera as a case study.