MICHAEL BRAVIN Speaks...about digital cinema; our past, present and future. - Add-on Seminar

Thursday, March 3, 2011 - 9:00 AM-10:30 AM

Cost: $69.95

• Where did we come from?
• Where are we going?
• How are we going to get there?

There are challenges and opportunities in digital cinema.

This seminar will address the issues, using ARRI’s Alexa as a case study in capture, workflow and postproduction.

You will come away from this seminar with a clear and straightforward understanding of issues and solutions surrounding on-set and post production workflow for the ARRI ALEXA and Michael Bravin’s insights on what technology we may have in store in our future.

• Digital Motion Picture Making: Our Past, Present and Future
• History and Predictions

Watch Video Now with Michael Bravin

Alexa Case Study:

• Overview of Alexa design criteria
• Output Options
• 4:2:2/4:4:4 Video Workflow and ProRes File Based Workflow
• ARRIRAW
• On Board ARRIRAW recording options
• Overview of Post Options for ProRes

A word about Michael Bravin:

Michael Bravin is the owner of The Digital Picture Company, a consulting and educational organization, assisting production professionals, above and below the line, in the transition from film based production practices and methods to digital production.

He is a leading authority on digital Motion Picture, TV and Commercial production workflows

Concentrating on both acquisition and post-production, Michael works with clients to streamline processes and recognize savings in time and money that digital production can afford without compromising the aesthetic and traditions of film production.

A native Californian, Michael is the second of four children born to a mother who owned a children's clothing store and a father who was a psychologist. His plan to study law was derailed when he accepted a job as a PA for NBC Sports, during college.

Michael was most recently with ARRI, Inc. as VP, Market Development for Digital Cameras and was responsible for developing new markets for ARRI with focus on introducing the new ALEXA product line of cameras.

Prior to ARRI, as CTO at Band Pro Film & Digital from 1994-2009, he was

responsible for their pioneering efforts in bringing electronic tools to the film community. Michael worked closely with Sony factory personnel in the development of the F900, F23 and F35, and with Zeiss lens designers in the development of the DigiPrimes and DigiZooms to meet the early demands of the high end motion picture film, television and commercial markets for digital and HD tools.

Bravin is an Associate Member of the American Society of Cinematographers, a member of the Society of Motion Picture and Television Engineers and the Digital Cinema Society. He was a founding instructor with the Santa Fe HD Workshops, educating and training cinematographers, operators and camera assistants.