DAM 101

September 22^nd, 1:00PM-4:00PM - Cost $49

DAM 101: An Overview Of What You Must Know To Keep Your Assets In Order

DAM 101 will give you the basics of the most important aspects of DAM in an accessible overview session focused on what you must know to use and keep your assets in order.

Do you understand what Digital Asset Management (DAM) means to you and your content from start to finish?

DAM is an integral part of the content creation process; give you the ability to locate, manage and distribute video, image, audio, text and document files. By utilizing the descriptive information (metadata) attached to these assets, DAM provides and supports the rules and processes required to acquire, store, index, secure, search, export and transform them.

Attendees will learn:

• Meta data & how to use it
• Storage options – long term and short
• DAM terminology
• What are the top 5 things to know when creating a DAM system
• Setting up rights & permission
• Moving data and the most efficient ways
• Careers in the field of DAM

DAM 101 is taught by one of the most knowledgeable experts in the industry, who has led his studio’s efforts in DAM:  Gary Olson -  a Technology Architect and Advisor for Digital Media Strategies

Gary Olson is a Technology Architect and Advisor for Digital Media Strategies GARY OLSON is a Technology Architect and Advisor for Digital Media Strategies, who has developed a wide range of innovative broadcast, digital media, content management and information products and services.  Gary advises on the best use of technology in the migration and transition from traditional media technology to digital platforms for broadcast, broadband, wireless, portable multimedia and On-Demand media. Gary’s substantial experience in working with project sponsors and stakeholders helps them understand the changes associated with digital media platforms and file-based workflows.   Gary has advised major US and international broadcasters, corporations and institutions on new digital production and distribution. He is a recognized industry leader with practical experience in the analysis, selection, and uses of technology and as an innovator in media technologies and broadcast design.   Gary led the design team to develop the requirements for the UN Media Asset Management and Broadcast Automation System.  Working with AARP, Gary defined the requirements and design for a Media Asset Management environment integrating multiple business units.  For CONCACAF (Soccer Confederation) Gary designed one of the first file-based 1080i High Definition digital media production facilities. For the Metropolitan Museum of Art Education Center he developed the digital media strategy and designed its technology systems. Gary’s project portfolio includes the planning, design and management of large scale projects.  His projects include the design and launch of the first commercial broadcast and satellite television networks in Eastern Europe, the Caribbean and South America.   BSEE in Communications Technology from New York Institute of Technology Member of PMI, SMPTE, IEEE US Patent - Streaming Media Automation and Distribution Systems

DAM 101 Syllabus:

Introduction:

• What will be covered (in brief)
• Who is in attendance
• Introduction of Speaker

What are Digital Assets?

• Every aAsset costs money to create or license.
• Assets are usually big or complex and stored in files.
• Different kinds of aAssets are used depending on individual/customer needs.
• DAM manages the assets and at the same time, the metadata.
• DAM also is about the workflow to create, archive and use aAssets.

What exactly is Digital Asset Management (DAM)?

• Concept
• Systems & technology

When, Why, and do I need a DAM system?

• When to start “creating” a DAM
• Importance of digital asset organization and structure
• What systems are available and what are my needs
• Flexibility of a DAM – changes with business needs

What is Metadata and how is it created and why is it important:

• "Data about data"
• Rights & permissions for assets
• File format specific and authoring tool embedded/extracting information it when cataloguing
• Metadata  - created and managed manually
• Metadata  - applied consistently
• Taxonomy & categorization should be created
• Entry of metadata can be time-consuming and costly
• Workflow to streamline metadata process

15 minute - break

Managing video, audio, images and documents in a DAM system:

• Different asset types & needs
• File sizes
• Iterations vs. versioning
• Repurposing & International use

Careers in DAM:

• Digital Archivists
• Digital Librarians
• Project Managers
• Database Administrators
• Developers
• Other opportunities

What are the costs and benefits of DAM – examples & case studies

• DAM improves archiving and finding assets
• Misuse of copyrighted material &how to alleviate
• Prevention of out-dated or wrong assets
• DAM eliminates the costly creation of variations of aAssets through the use of digital masters Automation of workflow steps and communication

Final Q & A & wrap