Creating Content in Houses of Worship
Veteran filmmaker Ken Wales will share insights on the impact of entertainment technology on storytelling as the keynote speaker of Createasphere’s Executive Marketplace for Houses of Worship this July.
Ken was the Executive Producer of the critically acclaimed and award-winning CBS Television series Christy. He enjoyed a long running partnership with director Blake Edwards, producing many films with him including The Great Race, Darling Lili, and The Revenge of the Pink Panther among others. Ken also produced the Emmy nominated, Golden Globe winner miniseries John Steinbeck’s East of Eden, and was associate producer for the first season of Cagney and Lacey. He spent time in the studio system at Walt Disney Pictures, where he was Vice President of Production. Ken has most recently earned acclaim for the powerful film Amazing Grace, the story of William Wilberforce’s grueling but victorious campaign to end Britain’s slave trade. Read more..
John Underkoffler, Oblong Industries, Opens the World with the Wave of a Hand
A gripping keynote at Createasphere’s Digital Asset Management Conference
When John Underkoffler presented last month’s Keynote Address at Createasphere’s Digital Asset Management Conference in Universal City, he was met with the conference equivalent of “Bravo! Encore!” from an enthusiastic audience. Underkoffler had taken attendees into the world of gestural interfaces, his viewpoint of the evolution of the personal computer, and offered insights about the profound meaning of data.
Underkoffler is the Founder and Chief Scientist for Oblong Industries, a company aiming to transform the way we work, create and collaborate. Their g-speak spatial operating environment (SOE) is a radically new platform that made its public debut in the tech-forward movie Minority Report. Read more..
LOUIS CIOFFI, ACE: DEXTER, IN THE CUT
Missing your favorite show? Check out this interview from Louis Cioffi, ACE while you wait for the new season to begin this fall.
Louis Cioffi, ACE, has found “Dexter” to be an enthralling assignment for the past 4 seasons. An award-winning editor for his work on the highly acclaimed series, Cioffi joined “Dexter” in 2007. Cioffi has worked extensively in network, cable and features and is currently working on independent film, “Hidden Moon.”
Createasphere: What was your first job in “the industry? Read more..
Techie Talk: Innovation Doesn’t Just Happen
Written by Luca Leonardini
DAM systems for creating true value innovation.
We all know that innovation is not a coincidence, but the result of a clear strategy: there is no innovation without strategy. Investing in a DAM system without a clear strategy could be an unfortunate waste of money, or an opportunity lost.
This point about the importance of strategy intrigues me, because when business is going well and you ask a manager about a strategy for the future, you might get this answer: "Things are going well now - we don't have to worry about the future. Thankfully, we have a hell of a lot of work to do now." But if you ask the same question when business isn't going well, the answer will most likely be: "We don't have the time right now - we’ve got more important problems to deal with than thinking about strategy." The result is unfortunate: a number of businesses are closing down, not because they run out of money, but because they lack a clear strategy.
I am suggesting that investing in a DAM system is a crucial, collegial, highly strategic decision for a company, with a profound impact on the whole organization. Investment in a DAM system does not belong to ICT because "it's just another server in the server room". It belongs to many different areas of the company - from general management to marketing and communication, from production to ICT - creating economic return only if there is a clear vision and a strategy identified to achieve that vision. I believe a DAM is the most flexible, modular, and expandable system a company could invest in to effectively strengthen its competitive margin on the global market and achieve its primary business objectives.
Two major factors make it necessary for today’s companies to invest in a Digital Asset Management system: one is the global crisis. Because of market contraction, companies have been forced to study and adopt new marketing, communication, and production processes to maximize efficiency, flexibility, and accessibility on a global scale. The second is social business: the Web 2.0 revolution has pushed companies to rethink how to build the multilingual content of their global marketing and communication strategy, to distribute it globally and effortlessly across any existing channel or platform. Within this framework, DAM is the software solution that allows any kind of company (service, manufacturing, media, publishing, financial, insurance, etc.) to build the most effective marketing and communication processes to create, manage, share, distribute and publish in real time any digital content on any kind of output channel.
In conclusion, today DAM has become the very heart of enterprise content management strategy, since – as Ann Rockley suggests in her book Managing Enterprise Content: A Unified Content Strategy – the digital content stored within it is “the lifeblood of any organization”.
To read more by Luca Leonardini on Empowering Business Innovation (in Italian or English!) visit: www.lucaleonardini.com
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