Filmmakers reveal their beauty secrets for Pantene commercial.

Director Robbie Dinglasan was given only one day to shoot 300 women and their flowing tresses outdoors in constantly changing lighting conditions for what was considered the “biggest hair commercial” ever done in the Philippines. The campaign marked the launch of Procter & Gamble’s Pantene Nature Care line of hair care products in that region.

“Had I shot digital, I would've had a sea of black waving stuff,” he says, lamenting a potential lack of highlights and detail. He knew shooting on film was the answer, and the client and the ad agency, Mediacom/Philippines, agreed after seeing a side-by-side comparison between digital and film. “The overall consensus was that Pantene shot on film looked glossier and higher end,” Dinglasan says.