Debra Kaufman of MobilizedTV moderates a discussion with three pioneers in mobile content. Join Mike Wallen VP Creative for Fox Mobile Studios, Steve Amato, Founder of Omelet, Frank Chindamo, Founder of Fun Little Movies, and Hayden Black creator of “Burbank Tonight” as they discuss the ins and outs making content that goes mobile. Mobile is poised to become the next big platform for content. Learn the ins and outs of creating for the smallest screen.
Part One
- Kristin Petrovich Introduction
- Deb Kaufman's opening comments and intro to panelists
- Mike Wallen: How were you introduced to Mobile content production? (Mike)
- Steve Amato: discusses his company, Omlete
- Creating content for individual brands
- Hayden discusses his route to mobile production and what way his background?
- Frank: What was your route to mobile?
Part Two
- Audience Q: What about audience attention span? (Hayden, Mike, Steve)
- Is there a mandate at Fox about content length? (Mike, Frank)
- Mike and Steve Discuss Fox's "Brainstorm" after viewing trailer and how they integrated brands (Mike, Steve)
- Audience Q: How are Guild residuals handled?
Part Three
- Audience Q: What the mobile standards for sex, language? (Steve, Hayden, Mike)
- After viewing clip of Hayden's work - How did you get great actors to work on your productions?
Part Four
- Audience Q: Ad agencies, clients and budgets and how they work together on "Brainstorm" and Targeted ads. ? (Steve, Mike)
- Mike talks about figuring out the model for product placement in mobile "Brainstorm" (Mike)
- How do you monitize content (Hayden, Frank)
- Audience Q: How did financing work at Babblegum? (Frank, Hayden)
- Audience Q: What are the demographics for your mobile shows? (Frank, Hayden, Mike, Steve)
Part Five
- Audience Q: If mobile TV becomes more ubiquitous, will that have an effect on what content is delivered? (Hayden, Frank)
- They all discuss premium broadcast TV content and how short form content will compete
- Audience Q: What is "on deck" and "off deck" programming?
- Audience Q: "Transmedia": storytelling across multiple forms of media. Is mobile tech the only way to deliver new content?
- Debra Kaufman - closing
