HD EXPO Transitions its Brand and Presents Powerful Education, Experts & Artists

July 29, 2009 (Burbank, CA)    HD EXPO - Createasphere returns to New York on September 17th, 2009 with a full roundup of talent and technology to inform and inspire the eastern US content creation community.  The well-known industry trade show and conference is in the midst of a year of transformation as it enters the “Createasphere,” expanding a brand that supported the adoption of a single technology to a multi-faceted organization that champions the broader needs and interests of the content creation community.

On September 17th, HD EXPO - Createasphere will present a series of incomparable panels and keynotes that will be unveiled over the next four weeks.  First announced is the American Cinema Editors sponsored “How the Editor Tells the Story,” featuring top editors with credits and accolades that include Oscars, Emmy’s and box office hits.  Editors include; Tim Squyres (“Rachel Getting Married), Michael Berenbaum, (“Sex and the City”), Craig McKay (“All Good Things”), Brian A. Kates, ("Jack Goes Boating”) and John Gilroy (“Michael Clayton”) in a panel moderated by POST Magazine Editor in Chief, Randi Altman.  Details on a soon-to-be announced panel include The American Cinematographer Conversation, presented by the global publication that speaks to working cinematographers, American Cinematographer Magazine.  American Cinematographer will present a conversation with a well-known cinematographer. Details for a not-to-be-missed Keynote Panel will be announced shortly.

HD EXPO - Createasphere will present a full trade show floor boasting the top regional, national and global technology companies, experts, and manufacturers.  The most cutting edge products for content creators, from acquisition to delivery, will populate the nearly sold-out floor and will offer attendees an opportunity to interact with experts and experience technologies in an up-close, attendee-centric environment.  Exhibitors include AJA (whose products won Best of NAB 2009), Panasonic, IDX, Canon and JVC.

A number of Intensives, the highly regarded and frequently sold-out presentations presented at every HD EXPO, are being developed to clearly address questions from the community.  First announced is “POSTING RED Intensive Workshop: What You Must Know To Fly Past The Finish Line” that will delve into the tools, skills and process for posting RED projects led by post production experts in the process.  Free with prior registration, Intensives fill quickly at every HD EXPO - Createasphere.  With several in development, announcements for additional Intensives will be made in the coming weeks.

Createasphere, under the Createasphere/Learn division, will present paid workshops before, during and after HD EXPO-Createasphere including Color Camp (September 14th - 16th) and P2 (September 15th & 16th).  These workshops are among the most highly regarded in the industry and are taught by working professionals for a professional audience.

Kristin Petrovich, President of HD EXPO - Createasphere, commented “We had a terrific first year in Manhattan in 2008.  This year, with a strong conference slate, educational offerings and a really solid trade show, we are looking forward to an amazing event.  This year, as we transition the well-loved HD EXPO brand to Createasphere, we have embraced an integrated view of technology and the creative community.  We are increasingly in awe of how innovative and imaginative content creators are, and how dedicated they are to understanding and using creative technologies to tell their stories. That’s why we’re not just HD EXPO anymore, we understand that high definition, or any technology, is just a piece of a complex and changing landscape of creativity; ‘HD’ simply does not encompass the array of choices facing content creators.  We hope that we’re helping them navigate these decisions, and we are certainly learning from them.”

HD EXPO - Createasphere will be presented at The New Yorker Hotel in Midtown Manhattan, and offers free registration until 8:00am on September 17, 2009.