HD EXPO TO PRODUCE DVD SHOWCASING HIGH DEFINTIION PRODUCTION IN ADVERTISING
* International Call for Submissions to Start in December *
Los Angeles, CA, November 29, 2005 - HD EXPO today announced its role as creator and producer of an interactive DVD featuring commercials that have been acquired on the Panasonic VariCam HD Cinema™ camera. The DVD will serve as an invaluable resource for advertising agencies making the transition to HD and seeking examples to demonstrate the capabilities of high definition and VariCam camera.
The DVD will contain advertising categories including automotive, tabletop, fashion, and will include interviews with many of the directors of photography. In addition, it will include a reference guide to rental facilities and resellers of VariCam in the U.S, providing creative directors with contact information for the ad agency, production company, director and director of photography for each spot selected for the DVD resource guide. The DVD will be distributed in the spring of 2006.
"With HD Production expanding rapidly, we're confident that the advertising community will join this revolution. This DVD will give examples of high-end commercials that were shot on VariCam to show agencies and productions companies the quality and efficiencies available in high definition," said Kristin Petrovich, CEO and Founder of HD EXPO, who is producing the DVD in partnership with its marketing wing, KMP & Associates.
An international call for submissions will open in December 2005 with awards sponsored by Panasonic for the following categories: Most Creative, Most Stylized and Best Experimental. Additional sponsors of the DVD and awards are being sought. Judging of the spots will be done by industry notables in the advertising and entertainment fields and the winners will be announced in the summer of 2006.
Russ Walker, Director, Strategy Development of Production and Post Solutions, Panasonic Broadcast, said, "The DVD will provide an effective tool for production creatives who are searching for that specific 'look' for their next commercial project. High definition acquisition for commercials provides many benefits and the DVD will showcase and educate creatives to those advantages."
In addition to the awards, HD EXPO, Panasonic and participating sponsors plan to host an event showcasing the winners and runner-up commercials.
Los Angeles, CA, November 29, 2005 - HD EXPO today announced its role as creator and producer of an interactive DVD featuring commercials that have been acquired on the Panasonic VariCam HD Cinema™ camera. The DVD will serve as an invaluable resource for advertising agencies making the transition to HD and seeking examples to demonstrate the capabilities of high definition and VariCam camera.
The DVD will contain advertising categories including automotive, tabletop, fashion, and will include interviews with many of the directors of photography. In addition, it will include a reference guide to rental facilities and resellers of VariCam in the U.S, providing creative directors with contact information for the ad agency, production company, director and director of photography for each spot selected for the DVD resource guide. The DVD will be distributed in the spring of 2006.
"With HD Production expanding rapidly, we're confident that the advertising community will join this revolution. This DVD will give examples of high-end commercials that were shot on VariCam to show agencies and productions companies the quality and efficiencies available in high definition," said Kristin Petrovich, CEO and Founder of HD EXPO, who is producing the DVD in partnership with its marketing wing, KMP & Associates.
An international call for submissions will open in December 2005 with awards sponsored by Panasonic for the following categories: Most Creative, Most Stylized and Best Experimental. Additional sponsors of the DVD and awards are being sought. Judging of the spots will be done by industry notables in the advertising and entertainment fields and the winners will be announced in the summer of 2006.
Russ Walker, Director, Strategy Development of Production and Post Solutions, Panasonic Broadcast, said, "The DVD will provide an effective tool for production creatives who are searching for that specific 'look' for their next commercial project. High definition acquisition for commercials provides many benefits and the DVD will showcase and educate creatives to those advantages."
In addition to the awards, HD EXPO, Panasonic and participating sponsors plan to host an event showcasing the winners and runner-up commercials.
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