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IRIDAS and RISING SUN RESEARCH TO INDUSTRY'S FIRST PRODUCTION THROUGH POST COLOR PIPELINE DURING JOINT PRESS CONFERENCE AT HD EXPO

WHO: IRIDAS and RISING SUN RESEARCH to announce new products at HD EXPO in Los Angeles on November 3, 2005

WHAT:
Significant innovation for film makers, colorists and cinematographers will offer the first look at a management system designed to combine creative and calibraton LUTs in a fully integrated color pipeline.

New Professional Edition of SpeedGrade OnSet will introduce significant new features and capabilities. New cinematographer's version of cineSpace, designed specifically for SpeedGrade OnSet, offers a full calibration tool set.

WHEN: Thursday, November 3, 2005; HD EXPO OPENS AT 1:30 p.m.; PRESS CONFERENCE STARTS AT 6:30 p.m.

WHERE: Petersen Automotive Museum, 6060 Wilshire Blvd. (at Fairfax), Los Angeles, CA 90036 in the Steve McQueen Gallery

ABOUT IRIDAS:
IRIDAS introduced uncompressed real-time playback in 2001 and continues to be the leading developer of resolution-independent playback and non-destructive open-pipeline color grading technologies for film, broadcast, entertainment, and scientific research. IRIDAS' SpeedGrade and FrameCycler product families are used by major animation and postproduction houses, DPs, and artists around the world. IRIDAS was founded in 2000 and is headquartered in Munich, Germany.
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