WHAT: HD EXPO, The Southwest Film & Television (SWAFT) Conference and The Entertainment Expo
HD EXPO is a bi-annual gathering of industry leaders working towards the ongoing development and expansion of high definition technology throughout all industries. HD EXPO enables attendees to share technology, network and engage in hands-on educational opportunities. HD EXPO will produce both the high definition portions of The Entertainment Expo and SWAFT, which run simultaneously and provide attendees with the opportunity to experience HD first hand in the HD EXPO High Definition Theater where panels, speakers and HD screenings will take place.

WHO: Entertainment executives, celebrities and technology experts and seminars, including:

• Bill Weisman, Producer/24P: Top 20 Questions To Ask Before Undertaking an HD Project
• SXSW presents, Celebrity Conversations with Robert Wilonsky, host of HDNet's "Higher Definition."
• Sports Production Comes Alive with HD
• HD and Cable; Changing The Channel?
• Hands-on HD camera Workshops
• Shooting Film & HD in Texas, Moderated by Janis Burklund of the Dallas Film Commission.

WHEN: Friday, June 4 through Sunday June 6, 2004
Media will enter with press badges; registration for attendees will be available at the door the day of the HD EXPO for $59.99 or free online registration until June 1st at www.hdexpo.net (MC, VISA, and AMEX accepted). Press Room On Site.

WHERE: Dallas Convention Center - 650 South Griffin, Dallas
Self parking and valet at main entrance to D Hall - check in at the HD EXPO Press Table. Log on to www.hdexpo.net for individual directions.

WHY: To bring the HD experience to the Southwest. Expand awareness and provide attendees with the opportunity to experience, first-hand, a high definition community where film, video, entertainment and technology professionals can learn more about high definition products, innovations, services and issues. The goal is to expand acceptance and understanding of the HD format in production and broadcast.