Just In Time - Automating Digital Asset Management

Whether you’re a sports broadcaster, a television news operation, a concert producer or a filmmaker, content is by and far, your most important asset.

In today’s world, regardless of industry, content has one thing in common. It must intrigue and create a just in time live viewing experience with our audience.

If we look back in history, this used to be quite simple. Content providers were not faced with the challenge of distributing content across multiple channels. Our audiences’ viewing habits were simple and predictable. In most cases, we developed content for single channel distribution, whether it’s the living room television set, the radio or a print publication. The content was acquired, properly purposed, then distributed to a single medium.

Today, it’s much more complex. There are lots of ways to format and deliver content. Whether its television, social media, the Internet, mobile devices; formats including those for cell phones, 720p, 1080i, the list goes on! The challenge today for content managers is to find the right method of distribution that creates an engaging, just in time experience with your audience.

Given our fast-paced, demand-driven society, the consumer is dictating how, when and where he or she wants to receive and view content. In order to keep pace and be efficient, we are moving toward an era where our content management and distribution must be automated.

In this “just in time” production process, it all boils down to automating workflows.

So how do you do that?

It’s all about finding the right content, placing it into the right workflow, and then automating the delivery.

Harris provides products and services to broadcast communications customers worldwide. Through our Invenio product, we are working closely with broadcast facilities worldwide to automate the ingest, cataloging, storage, retrieval and distribution of their content to achieve maximum workflow efficiency and deliver intriguing content to their viewers in a timely fashion.

As a result of broadcasters’ desire to automate their asset management, they have accelerated their workflow, improved search capabilities and increased access to their content across their operation. They’ve benefitted from increased collaboration across the operation to develop content, transform it to increase the number of distribution platforms and viewers, then distribute the content in a manner that is both timely and compelling to the audience.