One of the key elements important to the cause of preserving content and equally important to anyone dealing with Rich Media in their Archives is “findability”. Today we can archive everything for posterity, but if we can’t find anything or more specifically, peer into the digital fingerprint of a rich media asset and find exactly what we are looking for – all the archiving in the world is worthless.
Good things happen when we can easily find our content – this then opens up our world to finding new uses, repurposing and monetizing our existing assets that were previously languishing away in retirement. Good assets never retire – they just find new purpose in life.
In this webcast we will discuss:
- Metadata and good asset hygiene
- Instilling a culture of proper tagging
- Maintenance of important organizational assets
- Enforcing classification/taxonomy system
- Flexibility for growth and change in your archive
- Change Management to encourage a culture of preserving assets
Speakers:
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Sue DuBois, Content Management System Administrator, Ripley Entertainment Inc.
Sue DuBois has over 15 years experience in information technology projects, multimedia asset management and database systems. As Content Management System Administrator for Ripley Entertainment Inc., she is implementing an enterprise-wide DAM system which supports the diverse and unbelievable collection of assets from the Ripley archives, over 70 attractions worldwide, and the publishing, licensing and broadcast divisions. Prior to working for Ripley, Sue managed a video editing and multimedia lab at Walt Disney World and served as Project Manager on a global database system. She holds an MBA, a Master of Science degree and is a certified Project Management Professional.
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Michael Snow, Senior Product Marketing Manager, Autonomy Virage
Michael is the Senior Product Marketing Manager for Autonomy Virage supporting Virage Rich Media Management Solutions. Michael held the same role for MediaBin solutions at Interwoven prior to Autonomy’s acquisition of Interwoven in 2009. He works diligently to assure that product functionality is aligned with business requirements and needs from the field. Previously, as a Solution Engineer for Interwoven as well as for MediaBin, he focused on helping a wide variety of global clients in diverse engagements define and fulfill their requirements for Digital Asset Management initiatives. He joined Interwoven in 2003 as part of the MediaBin acquisition. Michael has a long history of working with rich media and helping others find the best solutions to manage their asset collections. He joined the software vendor side of the world after spending more than 15 years in Photography, Print and Digital Prepress in both production and as a VAR side serving in roles ranging from Account Management, Production Management, and Technical Support Management to Director of Operations. Michael has a BA from Tufts University, a BFA from California Institute of the Arts and an MFA from the Rhode Island School of Design. He is based out of the Boston, MA area where he celebrates life with his wife, two children and their Labradoodle. |
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Jeff Van Dyck, Creative Director, Boeing Company
Jeff Van Dyck is Creative Director at the Boeing Company and has worked at Boeing since 1996. His main responsibilities have been in support of Boeing Commercial Airplanes, New Airplane Programs. Jeff was one of three Boeing employees that designed and implemented the Dreamliner Gallery. He has headed up the 3D group, is a SME in DAM, designed applications including patented configuration tools and currently is leading Brand Experience Design for the Dreamliner Gallery, Charleston and supports the Future of Flight as a Loaned Executive for first 787 Deliveries.
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Tracy Askam, Director of Rich Media Products, Autonomy Virage
As Director of Rich Media Products for Autonomy Virage, Tracy Askam is responsible for the development and execution of marketing strategy for Rich Media Solutions and products including rich media management, digital asset management, broadcast monitoring, rich media analytics, IPTV search and media monitoring.
Tracy Askam joined Interwoven in 2006 with responsibility of Product Management for MediaBin. Throughout her career, Tracy has taken lead roles in engineering, sales support, marketing, and product management and has extensive understanding of enterprise application solutions. Tracy has a Bachelor of Science in Mathematics and Computer Science and an MBA from II
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Sponsor:
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DBA Createasphere. 
