How long does it take to find a digital asset? For one organization it took 4 people over 100 hours to find 1 asset that was critical to the launch of a new product. This may sound outrageous, but many organizations face this challenge on a daily basis. And it can cost them millions of dollars.
Time spent searching a DAM is time not spent creating revenue. Worse yet, if the correct assets are not retrievable, recreating them costs even more.
How does this happen? In today’s information age, we are flooded with volumes of metadata about digital assets, but that doesn’t mean the metadata is always harnessed well.
In this webcast, our guest experts will explore:
- The importance of metadata to search
- Search capabilities today
- Search algorithms
- Expectations of end users searching for content
- Secrets to search in your DAM
Presenters:
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Mark Darlow: Senior Portfolio Product Line Manager, Digital Asset Management and Automation, Harris Corporation |
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Jacki M. Guerra, Senior Director, Media Asset Services, A+E Networks Jacki Guerra has worked in the Entertainment, Media and Communications industries for nineteen years, and currently leads Media Asset Services for A+E Networks. While her focus is on enterprise and International media research and fulfillment, asset protection, metadata management, file-based workflow and system design, Jacki is also the Project Management Officer for the A+E Production, Operations and Engineering division. A recent success was the integration of Lifetime Networks into the existing A+E technical operation following the merger of the two companies. Jacki was previously with Turner Entertainment for ten years working on various DAM, broadcast technology, and custom system and workflow projects. She also worked as a PricewaterhouseCoopers consultant for a variety of top-tiered clients implementing both custom and package systems and change integration. Jacki is a graduate of Florida State University with a degree in Marketing Communications. |
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David Stewart, Chief Engineer, Network Operations, Nebraska Educational Telecommunications David Stewart holds the position of Chief Engineer – Network Operations at Nebraska Educational Telecommunications. David’s responsibilities include Management, Design, Maintenance, Supervision and Day to Day operation of Nebraska Educational Telecommunications technical facilities located in Lincoln, Nebraska. David has been working in broadcasting for over thirty-two years, with more than 20 years of technical management as Chief Engineer. David has been with NET since 1991. David can be reached at 402-472-9333 Ext.#343 if you have any question or comments concerning the engineering and operations of NET systems. |
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