Don't Miss "POST 2.0" Presented by ASSIMILATE at the Entertainment Technology Expo

ASSIMILATE Intensive Workshop: POST 2.0 (free workshop)
February 18th, 11:30 AM-1:30 PM, Universal Hilton
The workflow is dead… long live the workflow…
As members of the production and post-production communities, we are in a period of tremendous flux. While there have been major shifts in our industry – film -> tape, linear -> non-linear, film -> data, etc. – new acquisition methods are bringing with them an entirely new set of challenges. Along with those challenges is the rare opportunity to take apart and rebuild the models that have existed for many years in a new and better light.

Post 1.0 is segmentation. It is the perception that different pieces of the process remain separate and there are limited ways to link those pieces.

Post 2.0 is fluid and unified. It is the ability for images and metadata to be acquired, utilized and distributed to all stages of a production, and tie images to applications spread throughout a project and throughout the different stages of a project.

With the new high-resolution data cameras that are on the market and that are coming on to the market, the possibility exists to fundamentally change – for the better – the way we perceive projects and how they evolve.

In SCRATCH, we are embracing this change, and in the next few months, you will see ways of dealing with imagery that were not possible before. This is not hyperbole or exaggeration. We believe it is fundamental and will make profound creative changes in the way filmmaking is approached.

Come see ASSIMILATE deliver a presentation showing you what post-production could and should look like, and a sneak-peek at what we and our partners are doing to make it happen. REGISTER NOW | If you are already registered for the expo, you can add this intensive by clicking here.

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REDucation in Las Vegas!

RED Digital Cinema is taking the next step in the evolution of our various education efforts with REDucation. The goal of this effort is fully immersive, hands on, practical training and teaching of the RED ONE camera system for both on set practices and post production practices.

This is real world training - taught by working professionals, for working professionals and those looking to work in the field of Digital Cinematography and High Resolution Post Production.

Over the past few runs of REDucation, we've streamlined the course, and are combining the Camera and Post sides of the course into one comprehensive class (no longer will we have the option of taking just the camera side or the post side separately.)

We proved with REDucation what we knew all along, that with the RED, shooting and post are so intertwined, that it doesn't make sense to separate them into to different modules. Considering there is a large on set component of post production, viewing footage, prepping files for editorial, screening dailies during or immediately after the shoot, etc. it really is critical to know all of it to be fully effective as a RED expert.

By combining the Camera and Post sides, we will be making it more focused on the subject matter that's most important, based on feedback we have received from the first few classes.

REDucation Vegas:
First class we are planning to run as discussed above will be in Las Vegas from April 8 to April 12th at the Tropicana Hotel.

This REDucation Vegas looks to be a very popular destination, as it is set to run directly before the NAB show, so many people coming in from all over the USA and Internationally will extend their trip by a week, and combine REDucation with their NAB activities. We are taking the first 200 registration.

Even though this class will be larger than our normal class size, we will be increasing support staff, gear and the venue to support it properly. All the learning will be hands on, just as with the LA classes.

If you are interested in Vegas REDucation, please register soon, as we anticipate this class will fill up fast, even with the larger number of students we plan to work with on this run.