You're invited to this FREE Webcast
Search: The Key to Maximizing Your DAM
How long does it take to find a digital asset? For one organization it took 4 people over 100 hours to find 1 asset that was critical to the launch of a new product. This may sound outrageous, but many organizations face this challenge on a daily basis. And it can cost them millions of dollars.
Time spent searching a DAM is time not spent creating revenue. Worse yet, if the correct assets are not retrievable, recreating them costs even more.
How does this happen? In today’s information age, we are flooded with volumes of metadata about digital assets, but that doesn’t mean the metadata is always harnessed well.
In this webcast, experts from Harris Corporation will explore:
- the importance of metadata to search
- search capabilities today
- search algorithms
- expectations of end users searching for content
- secrets to search in your DAM
Presenter:
Mark Darlow: Senior Portfolio Product Line Manager, Digital Asset Management and Automation, Harris Corporation
Mark Darlow is a fourth generation Harris acquiree, having worked for Boss Associates, Enterprise Systems, Encoda Systems, and now Harris Corporation. He has a background in broadcast communications, representing the ITV companies in the UK for several years, followed by MTV and the Viacom group. Mark has managed the Harris Invenio digital asset management product line since 2006. Previous to working in broadcast communications, Mark was an officer in the British Army. He was educated at Wellington School, Sandhurst Military College, and Exeter University.
