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Keys to Findability in your Rich Media Archive

One of the key elements important to the cause of preserving content and equally important to anyone dealing with Rich Media in their Archives is “findability”. Today we can archive everything for posterity, but if we can’t find anything or more specifically, peer into the digital fingerprint of a rich media asset and find exactly what we are looking for – all the archiving in the world is worthless..

Good things happen when we can easily find our content – this then opens up our world to finding new uses, repurposing and monetizing our existing assets that were previously languishing away in retirement. Good assets never retire – they just find new purpose in life.

Speakers:

	Sue DuBois, Content Management System Administrator, Ripley Entertainment Inc. Sue DuBois has over 15 years experience in information technology projects, multimedia asset management and database systems.  As Content Management System Administrator for Ripley Entertainment Inc., she is implementing an enterprise-wide DAM system which supports the diverse...more		Tracy Askam, Director of Rich Media Products, Autonomy Virage As Director of Rich Media Products for Autonomy Virage, Tracy Askam is responsible for the development and execution of marketing strategy for Rich Media Solutions and products including rich media management, digital asset management, broadcast monitoring, rich media analytics, IPTV search and media monitoring...more
	Michael Snow, Senior Product Marketing Manager, Autonomy Virage Michael is the Senior Product Marketing Manager for Autonomy Virage supporting Virage Rich Media Management Solutions. Michael held the same role for MediaBin solutions at Interwoven prior to Autonomy’s acquisition of Interwoven in 2009...more		Jeff Van Dyck, Creative Director, Boeing Company Jeff Van Dyck is Creative Director at the Boeing Company and has worked at Boeing since 1996. His main responsibilities have been in support of Boeing Commercial Airplanes, New Airplane Programs. Jeff was one of three Boeing employees that designed...more

Discussion will cover:

• Metadata and good asset hygiene
• Instilling a culture of proper tagging
• Maintenance of important organizational assets
• Enforcing classification/taxonomy system
• Flexibility for growth and change in your archive
• Change Management to encourage a culture of preserving assets

When:
Thursday, January 27th
11:00 AM PST
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