Held in conjunction with the HD EXPO - Createasphere, the 4K Forum will feature several presentations daily from companies that provide technology enabling the all-digital 4K workflow. 4K content from participating companies will be shown in native 4K resolution on large screen 4K projection systems.

Presentation Schedule:

Wednesday, November 4th

1:30pm-2:45pm
4K Forum Sponsors IGI, Sony and ASSIMILATE Introcuced by Ted Schilowitz, Leader of the Rebellion, RED Digital

3:00pm-3:30pm
Solid state 4K Real Time demo by Logos Computing. John Matlick, C.E.O and Shane Saxon C.T.O.

6:00pm-7:45pm
4K Forum Sponsors IGI, Sony and ASSIMILATE Introcuced by Michael Cioni, CEO, LIGHTIRON Digital, LLC

Thursday, November 5th

11:15am-12:45pm
4K Forum Sponsors IGI, Sony andASSIMILATE Introcuced by Ted Schilowitz, Leader of the Rebellion, RED Digital

1:00pm-1:30pm
Solid state 4K Real Time demo by Logos Computing. John Matlick, C.E.O and Shane Saxon C.T.O.

3:00pm
Ted Schilowitz, Leader of the Rebellion, RED Digital and Michael Cioni, CEO, LIGHTIRON Digital, LLC - Red Rocket demo

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IGI
The new IGI PowerWindow | 4K Portable is a self contained, rear projection, native 4K resolution display featuring a 10 1/2-foot wide screen. When used with other key pieces of hardware and software it is now possible, for the first time, for cinematographers shooting in 4K to view their dailies on set in full 4K resolution. IGI will present its background in 4K projection systems and articulate the multiple roles of the IGI PowerWindow | 4K Portable in the 4K production and post production workflow.

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SONY
Find out where 4K came from and why we care about it so much. Learn about the technology used to realize the projection of full 4K resolution. Hear about the latest extensions to Sony’s 4K projector family.

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4k RealTime™ by Logos Computing

Speakers: John Matlick, CEO & Shane Saxon, CTO

Introducing the world’s first AV compliant solid state storage Memory Processing Unit™, (MPU). 1000x faster then legacy hard drive technology. Virtually zero latency and insane IOPs enable ultra smooth stutter-free jogging and scrubbing with instantaneous playback. Work in your preferred file format, in its native resolution, from HD to 4K. 4k RealTime™ removes the restrictions of spinning media, resulting in exponential increases to network rendering for 3D, special effects and encoding.

From Avid Unity to Final Cut and beyond, we are application agnostic. Simultaneous parallel workflow allows Ingest, Play-out, Multi-tasking, Multi-layering, Multi-user, all at the same time. 4k RealTime™ unleashes full bandwidth saturation with unlimited streams.

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ASSIMILATE
In the 4K Forum at HD Expo-Createasphere in Burbank, CA (Burbank Marriott Convention Center), ASSIMILATE™ will demo its new, ROCKET FUEL bundle that includes the needed tools for real-time ingest, conform, delivery and output of RED ONE™ 4K digital camera material. Created specifically for cost-sensitive indies, filmmakers, and post-production facilities, and priced aggressively at $10,999 USD, ASSIMILATE’s ROCKET FUEL includes an Nvidia Quadro FX3800 SDI board, RED’s RED Rocket card, and ASSIMILATE’s SCRATCH® CINE 4K post workflow.

The first integrated product solution to support RED ROCKET, and offered exclusively by ASSIMILATE, the ROCKET FUEL bundle, along with a PC-based workstation, gives anyone working with RED 4K material the following workflow functionality: 

• Tape dailies to a variety of formats, from NTSC and PAL, up to dual-link 2048X1080
• Screening in virtually all formats 
• Accelerated data output to Quicktime and file sequences 
• Quality check (QC) for on-set and for post dailies
• R3D conform from editorial EDLs
• Pan/Scan and Output in real time, with animated curves
• Set-up for SCRATCH FINISH - a low-cost method of getting timelines set-up for migrating to FINISH for final mastering and delivery
• Set-up and transcode for DI - a low cost method of getting timelines set-up and rendered for migrating to other DI systems.

All this functionality, and more, is from full-resolution, uncompressed, fully debayered and demosaiced 4K.  Fully tested, SCRATCH CINE v5.0 is a native 64-bit application with Win7 x 64 as the operating system. 

“The big news here is that with ROCKET FUEL, we’ve created a highly affordable option for boosting the performance of 4K that didn’t exist until today. Aggressively priced – at half the cost of SCRATCH CINE alone – it’s the first product bundle for RED ROCKET that meets the needs of the PC user,” says Jeff Edson, CEO at ASSIMILATE.  “When considering the overall cost of a 4K workflow, this is a huge win for all filmmakers and post houses who can now afford the essential tools to push the performance of their 4K tools to the outer limits and achieve high quality output comparable to 35mm.”

As RED’s first partner for a 4K post workflow, ASSIMILATE set the post-production standard with SCRATCH for the needed real-time 4K post workflows – simplified ingest of native REDCODE files, streamlined end-to-end workflow, conform, color grading, finishing and mastering.  “We’ve earned our stripes as the go-to vendor for 4K post workflows,” says Lucas Wilson, ASSIMILATE Director of Business Development. “We’re ‘out in the field’ every day, working side by side or over-the-phone with users to ensure their 4K workflows are optimized and running smoothly. If they’re not yet working in 4K, the ROCKET FUEL bundle is a nice incentive to move to a powerful 4K workflow, create amazing imagery, and stay competitive in the marketplace.” 

Price and Availability 
Available in late October, ASSIMILATE’s ROCKET FUEL is priced at $10,999 USD.  The ROCKET FUEL bundle includes SCRATCH CINE, an Nvidia Quadro FX3800 SDI board, and RED Digital Camera’s RED ROCKET card. To purchase ROCKET FUEL, contact ASSIMILATE or your local SCRATCH reseller. To learn more about ROCKET FUEL, SCRATCH CINE, and reseller contact details, see www.assimilateinc.com  

About ASSIMILATE
ASSIMILATE™ is transforming Post Production of visually complex imagery projects with its SCRATCH® Digital Process Solution, the essential mix for a real-time, resolution- independent data pipeline. Along with data management, the SCRATCH software features a rich set of DI and post tools for working in any combination of HD, SD, film (2K, 4K), RED ONE 4K, and stereoscopic 3D. ASSIMILATE is committed to empowering the broad spectrum of creative and post professionals with state-of-the-art, easy-to-use, data-centric solutions that deliver optimal price/performance.  To learn more about SCRATCH and to access user case studies, see www.assimilateinc.com