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Creating High Powered Sports Programming: Wowing the Audience
HD EXPO September 25, 2008 The Waterfront New York City, NY
Technology is playing a pivotal role in the audience's experience of live sports events, and all eyes are on the impact of technology on the viewer experience. Join a distinguished group of experts including Bryan Burns, Vice President, Strategic Business Planning and Development for ESPN, Mark Haden, VP Of Engineering and IT, MLB Networks, Tim Napoleon, Chief Strategist for Digital Media at Akamai Technologies, and Chris Wagner, Executive VP and Founder of NeuLion in a lively discussion of the evolution of sports presentation. Moderated by Larry Thorpe, Canon's National Marketing Executive, a 2008 inductee into the Sports Video Group's Hall of Fame and a key figure in the launch of high definition. An incredible opportunity to meet the leaders of the industry and hear about the future of the audience, the coverage, the impact of sponsorship, and the technology.
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Creating High Powered Sports Programming - Part One
Runtime:
06:25
- Kristin Petrovich, CEO/Founder of HD EXPO introduces panel
- Larry Thorpe of Canon introduces the panel
- Overview of sports broadcasting
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Creating High Powered Sports Programming - Part Two
Runtime: 07:50
- How will high definition affect the future of sports broadcasting?
- Bryan Burns, VP, Strategic Business Planning & Development for ESPN discusses:
- How will HD affect the Wow factor?
- What about the business side? How will the images get delivered?
- Mark Haden, VP of Engineering & IT, MLB Networks discusses:
- Surround sound is becoming affordable and can be delivered without affecting the SD audience
- Wow fact in sound can be baby step #2
- The Holy Grail of 1080p delivery will take much longer to attain
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Creating High Powered Sports Programming - Part Three
Runtime: 08:00
- Use of digital cinemas to broadcast sporting events?
- Chris Wagner of NeuLion and Tim Napoleon of Akamai Technologies discuss IPTV
- The internet opens up sports to a global audience
- Translating traditional broadcast models to the web
- The global audience is a real Wow factor
- The internet is a proving ground for sports which translates to global broadcast
- What about interactive services?
- Interactive features transform a game centric to a fan centric approach
- Bryan Burns talks about ESPN's ITV Cabinet and the transitioning to new 2way evironment
- Tim Napoleon of Akamai Technologies talks about current interactivity
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Creating High Powered Sports Programming - Part Four
Runtime: 06:49
- Mark Haden discusses innovation at MLB Networks
- Less of a Wow than a turn-around of content
- Preserving history through metadata
- Searching 110,000 hours of material
- Plus up to 15 games a day of new material
- Use of a non-tape environment
- Instantaneousness of content
- Depth and breadth of content real-time
- Integration with Major League Baseball Productions
- Bryan Burns discusses file based systems at ESPN
- Huge amount of content per day
- In the past all content users clamored for tape
- Now content goes into server and content users access digitally
- Unlike MLB Networks, ESPN is not a green field - 1,500,000 tapes sitting in storage
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Creating High Powered Sports Programming - Part Five
Runtime: 07:37
- Is the technology on the horizon to allow the audience at home to be able to choose camera angles?
- NeuLion and Maple Leaf Interactive
- Content is money and different, unique angles are worth money
- The crazy fun of POVs - wouldn't it be cool to put a camera there!
- Interaction with virtual players at ESPN
- Sometimes the simplest innovation is the best
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Creating High Powered Sports Programming - Part Six
Runtime: 07:22
- We are exploring and testing everything
- What is the Wow factor of the future?
- Technology opens new sporting events for broadcast
- Technology increases community involvement through interaction
- Does 3D add a Wow factor to sports?
- How does one view at home?
- Some sports are better for 3D than others
- Sports as a testing ground
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Creating High Powered Sports Programming - Part Seven
Runtime: 04:07
- 3D discussion continues
- Depth of field dependence
- Is 3D going to be affordable for consumers in the next 5 years?
- 3D may hit video games first
- Q&A
- Will networks integrate into video games and how far will they go?
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Creating High Powered Sports Programming - Part Eight
Runtime: 08:13
- Q&A
- Is there unlimited bandwidth with unlimited money? And what about video compression?
- How will networks get consumers to order HD service instead of plugging SD service into an HD display?
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